Recently, we shared our new brand campaign, ‘Explore the Ocean State of Mind’ — a deliberate repositioning designed to attract travelers who have never considered cruising before — particularly luxury hotel and resort guests. 

This shift challenges the cruise industry’s long‑standing assumption that the majority of growth must come from existing cruisers. 

However, we know there is significant potential to create new bookings, particularly among clients who currently book only luxury land‑based escapes. Explora Journeys ships are positioned as luxury hotels at sea — destinations in themselves, not just transport. 

Maybe your client, who isn’t exactly sure where they want to go, actually wants to experience multiple destinations, where the address is the ocean. Where the ever-changing  ocean backdrop brings a restorative sense of freedom and calm that fixed locations can’t offer. 

Maybe your most loyal cruise clients are those who have never even cruised before. 

Maybe your best commission will come through a whole new way of looking at luxury travel — where the best hotel isn’t a hotel at all. 

And maybe, together, we can chart a new course, where luxury travel doesn’t need to follow the usual rules.  

START SHARING THE UNIQUE EXPLORA JOURNEYS SELLING POINTS WITH YOUR NON-CRUISE CLIENTS, ESPECIALLY THOSE WHO LOVE LAND-BASED LUXURY HOTELS AND RESORTS:  

• Explora Journeys ships are floating hotels whose address is the ocean.

• Suites are designed as private Homes at Sea — all ocean-front and all with private terraces — offering generous space, natural light, and seamless indoor-outdoor living. 

• Culinary experiences are inspired by destinations and moments, not rigid schedules.

• Wellness is woven throughout the Journey, with the ocean itself acting as a source of restoration and balance — ideal for guests who are drawn to wellness retreats and restorative resort experiences. 

• Journeys are curated to allow time — time to explore, to pause, and to reconnect — reflecting the expectations of travellers like you, who value autonomy, design, and emotional connection over traditional cruise programming. 

• Shorter Journeys, starting from just four nights, offer an ideal introduction for guests who wish to experience ocean travel for the first time, without committing to a longer voyage. 

• At the core of Explora Journeys is the Ocean State of Mind — a belief in luxury as a state of being rather than a checklist. 
  • It is the calm that comes from space, the clarity that comes from time, and the perspective that only the open sea can offer. 
  • It is about slowing down without missing out, exploring widely while feeling grounded, and discovering the world from a constantly evolving point of view. 

CLICK HERE TO ACCESS THE MARKETING SUITE’S DISTINCTIVE NEW VISUALS TO APPEAL TO YOUR CLIENTS WHO WOULD NOT TYPICALLY CHOOSE OCEAN TRAVEL