Explora Journeys makes waves on Tiktok

Explora Journeys, the luxury ocean travel brand of the MSC Group, has officially launched its presence on TikTok as @ExploraJourneys_, marking an exciting new chapter in the brand’s digital journey. Designed to engage a new generation of guests through creator-led storytelling, cinematic visuals and genuine moments from life onboard its ultra-elegant fleet of ships, this launch reflects the brand’s commitment to innovation and meaningful connection.

Through the channel launch, Explora Journeys aims to capture the imagination of modern travellers who seek beauty, purpose and connection with the world around them. The brand’s content will showcase the elegance of its ships, the richness of its curated Journeys and the vibrant experiences on board and ashore – all through a contemporary visual lens. Explora Journeys aspires to define the conversation around #OceanTravel – bringing its Ocean State of Mind to life in a bold new digital space.

Explora Journeys was created to redefine ocean travel for today’s discerning travellers.” said Anna Nash, President of Explora Journeys. “By joining TikTok, we’re opening our world to a broader community - those who might never have previously considered exploring the world by sea - sharing the emotion, beauty and inspiration that comes from sailing the world’s oceans with purpose and passion.”

The TikTok channel will spotlight the personalities, places and philosophies that shape Explora Journeys – the extraordinary chefs, wellness experts and destinations that make each Journey unique. Each post reflects the brand’s signature philosophy – the Ocean State of Mind – a mindset that encourages relaxation, discovery and a profound sense of belonging to the sea. This, along with the brand’s focus on exceptional quality of Design & Craftsmanship and Sustainability & Innovation, forms the essence of Explora Journeys’ mission, to offer a transformative, mindful and luxurious way to explore the world by sea.

This new creative venture reinforces Explora Journeys’ approach to meet travellers where they are, on the platforms they love and through the stories that move them.

Follow Explora Journeys on TikTok: @ExploraJourneys_